THE INTERNET IS NOT THE ANSWER

Sometimes one gets lucky. Last year, at Julia Hobsbawn's Names Not Numbers conference in the lovely little town of Aldeburgh on the Suffolk coast, I had the great fortune to meet the Atlantic Books CEO Toby Mundy. Over a long lunch on the seafront, Toby convinced me to write a book synthesizing all my ideas about the Internet. The book was originally entitled "Epic Fail". But having sold the American rights to Morgan Entrekin, the publisher of Grove Atlantic in New York, Morgan wisely convinced us to change its name to THE INTERNET IS NOT THE ANSWER. Toby is a great salesman. "It'll be easy," he promised me. "Just summarize everything you know about the Internet". But books, of course, are anything but easy and, even with Toby and Morgan's expert editorial guidance, THE INTERNET IS NOT THE ANSWER has taken me a year to write. But I'm thrilled to announce that it's now finished and will be published by Grove Atlantic in the United States in January and by Atlantic Books in the UK in February. A Random House German language edition will also be published in January. And there will be Italian and Chinese versions published early next year as well, I hope, as many other foreign editions.

Now comes the fun part. We'll have some uncorrected galleys of the book available later in August, and review copies available soon after. Between now and the end of the year, I'll be previewing its main ideas at a number of conferences - including WPP's Stream in Athens, the Drucker Forum in Vienna, Techonomy in Half Moon Bay and Business Insider's Ignition in New York City. Beginning in November, I'll also be available for interviews.

So please let me know if you are interested in getting a review copy of THE INTERNET IS NOT THE ANSWER, run some media about it or have me speak at your event. Having spent the last year silently writing the damn thing, I'm going to enjoy spending the next year making a lot of noise about it.

I'm off to Greece now for some fun. Enjoy your summer!