Here are a couple of the particularly inane reviews of Don Tapscott's particularly inane new book -- WIKINOMICS: How Mass Collaboration Changes Everything:
Wikinomics heralds the biggest change in collaboration to date. Thanks to the Internet, masses of people outside the boundaries of traditional hierarchies can innovate to produce content, goods and services. In order to understand the opportunities this presents for companies, read this book. (Eric Schmidt, CEO Google)
Wikinomics illuminates the truth we are seeing in markets around the globe: the more you share, the more you win. Wikinomics sheds light on the many faces of business collaboration and presents a powerful new strategy for business leaders in a world where customers, employees, and low-cost producers are seizing control. (Brian Fetherstonhaugh, chairman and CEO, OgilvyOne Worldwide)
Have you ever read such business school garbage? The more you share, the more you win. Tell that to illegal Mexican migrants or 98% of Africans or anyone in Iraq. Where, exactly, are either customers, employees or low-cost producers "seizing control"? In Wal-Mart, Burger King or Ross Dress For Less? In the streets of Beirut or Baghdad? On the Horn of Africa?
But, as always, the most inane comments come from Google CEO Eric Schmidt. Thanks to the Internet, masses
of people outside the boundaries of traditional hierarchies can
innovate to produce content, goods and services. Who, exactly, Mr Schmidt, are these masses? And what traditional hierarchies are you describing? The truth is that Eric Schmidt wouldn't even know a traditional hierachy if it landed in his Atherton mansion and bit him on his bum.
Reading Schmidt's idiocy is enough to make one pine for the most traditional hierachies that the human race has collaborated to produce. It creates nostalgia for high Feudalism, Byzantium and even the big eared, low IQ'ed members of the British Royal Family. Reading Eric Schmidt brings out the latent fascist in even my liberal Berkeley soul. It could even make one sympathetic to the other Schmitt -- Carl Schmitt -- the political philosopher of 20th century authoritarianism.
Now there's a Schmitt who knew his hierarchies. This is a Schmitt who could teach another Schmidt a thing or two about collaboration.